Which value is central to the practice of kinesiology as per the Code of Ethics?

The value of integrity and honesty is fundamental to the practice of kinesiology, as outlined in the Code of Ethics. This principle emphasizes the importance of being truthful and transparent in professional interactions, which fosters trust between practitioners and clients. Integrity ensures that kinesiologists make decisions that are in the best interests of their clients, prioritizing the welfare of those they serve over personal or commercial interests. This ethical framework is vital for maintaining the professionalism of the field and contributes to the effectiveness of treatment and rehabilitation programs. Adhering to this value also helps in building a positive reputation for the profession as a whole, ensuring that practitioners are seen as reliable and ethical in their practice.

In contrast, commercial success, personal ambition, and client profitability do not encapsulate the ethical responsibilities that kinesiologists must uphold. While these factors may play a role in the business side of the practice, they should not overshadow the core ethical values that guide professional conduct. Integrity and honesty form the foundation upon which practitioners build their relationships and effectiveness in supporting client health and well-being.